This course aims to help students excel in one of the business world's most important competencies: the ability to construct and to deliver a powerful, influential narrative.
What differentiates those who are more successful interacting with bosses and colleagues inside an organization? How do managers create trust and change the attitudes and behaviors of their teams? What differentiates the entrepreneurs who succeed in raising money from those who fail? Why are some companies more successful in attracting and retaining both employees and customers? How do companies that are yet to turn a profit command the value of billions of dollars? What is the basis for effective lobbying and rule-shaping?
Whether interviewing for a job, advancing in your career, leading organizations, motivating people, creating strong brands, building and sustaining reputations, or working effectively with politicians, regulators, and the media – successful managers, entrepreneurs, and companies share a few common, potent skills: they appreciate the importance of stories, they develop and maintain coherent strategic narratives – and they know how to tell them.
In this course we will study the critical role of stories in driving success in many real-life situations. We will gain an understanding of how our reality is comprised of stories, we will establish a critical perspective on stories in the arenas of business, economics and politics, and we will study the characteristics of successful stories and storytellers. All the while, we will practice and hone the telling of our own powerful, personal stories.
This course will feature two to three 1.5-hour guest lectures of leading figures from the industry, as well as a practical workshop by a storytelling expert. Students enrolled in this class will have the opportunity to learn and engage with guest lecturers who hold, or have held, prominent roles in large corporations where they effectively employed their unique storytelling skills.
Order of topics in class are subject to change, according to guest lecture.