Course Detail

Platform Competition (42117, 50 Unit Course)

Course Description by Faculty

  • Goolsbee, Austan
  • Content
    This class will analyze strategy and economics of platform industries—businesses that connect buyers, sellers and third-party providers. A great deal of the digital economy takes place this way from app stores, online advertising, social media and social networks, online software companies, media, news and entertainment companies and many others.

    This course will be a predominantly case based examination of many different varieties of such businesses and the ways they compete. It will present frameworks to identify platform industries and understand the dynamics of those industries over time such as whether they will be concentrated or have many successful companies. It will explore the use and viability of various platform business models: user subscription fees, advertising, 'freemium' pricing, charging developers and so on. It will also explore the different strategies for newly entering platforms challenging and incumbent and for established players trying to prevent competitors from rising.

    The course will be graded on class participation, case write-ups and a final exam.

    Note: In autumn 2017, class will meet in weeks 2-6 instead of weeks 1-5. In spring, class will meet in weeks 6-10.

    Format
    • Lectures

    • Discussion

    • Case Studies

  • Prerequisites
    Micro: Bus 33001 or 33002 or 33101: strict. Cannot take Bus 42117 if Bus 33221 taken previously: strict. No Non-Booth and no Dougan Scholars students.
    Restrictions
    • No non-Booth Students

  • Grades
    No pass/fail grades. No auditors.
    Grades
    • Graded homework assignments

    • Graded attendance/participation

    Assessment & Testing
    • Final exam (take home)

    Restrictions
    • No auditors

    • No pass/fail grades

  • Syllabus
  • Autumn 2018Section: 42117-01M 8:30AM-11:30AMHarper CenterC251st Half : Week 1 - Week 5
    50 Unit Course
  • Autumn 2018Section: 42117-02M 1:30PM-4:30PMHarper CenterC251st Half : Week 1 - Week 5
    50 Unit Course
  • Autumn 2018Section: 42117-81M 6:00PM-9:00PMGleacher Center4001st Half : Week 1 - Week 5
    50 Unit Course
  • Winter 2019Section: 42117-01M 8:30AM-11:30AMHarper CenterC072nd Half : Week 5 - Week 9
    50 Unit Course
  • Winter 2019Section: 42117-02M 1:30PM-4:30PMHarper CenterC072nd Half : Week 5 - Week 9
    50 Unit Course
  • Winter 2019Section: 42117-81M 6:00PM-9:00PMGleacher Center4062nd Half : Week 5 - Week 9
    50 Unit Course
Description and/or course criteria last updated: September 11 2017