This course focuses on the development of new venture business models. While the primary focus is on the new venture start-up context, the material also applies to existing companies that endeavor to introduce entrepreneurial growth strategies into their broader corporate growth strategies.  Specifically, we will cover the following: 

1. The critical ingredients to a new venture business model, and business model innovation
2. The process of developing a complete business model
3. Different types of business models, including platform-based  business models
4. Principles of lean start-up and customer discovery 
5. Scaling the New Venture
6. AI and New Venture Strategy

The course will consist of a series of cases and lectures, where case write-ups will be performed in groups.

View Video Course Description

Class Meets Summer 2023:  8/14, 8/15, 8/17, 8/18, 8/19

• No non-Booth Students

• Group Case Write-Ups: 35%


• Participation: 25%


• Individual final exam (take home): 40% due Sept 12^th at 5pm Central

• No pass/fail grades