Course Detail

Adv Mktg Theory: Behavioral Science Approach (37903)

Course Description by Faculty

  • Sussman, Abigail
  • Content
    This is a Ph.D. seminar. We will discuss various topics covering current and classic research in consumer behavior with underpinnings in social and cognitive psychology. The class is an advanced research seminar in which students are expected to read, assimilate, and discuss multiple papers on specific topic areas each week. Each student is expected to lead the discussion for an entire topic once or twice in the quarter. Responsibilities will include assigning discussion questions for the week, allocating readings to specific classmates for detailed discussion, and synthesizing the discussion across readings to develop an integrative framework for research in the topic area at the end of that session. Students are also expected to generate research ideas and write a paper for the course.
  • Prerequisites
    PhD students only.
    • PhD - students only

  • Materials
    Readings will be from articles to be handed out in class or posted in Canvas.
  • Grades
    Based on class participation and a research paper. Cannot be taken pass/fail. No auditors.
    • No auditors

    • No pass/fail grades

  • Syllabus
  • Spring 2023Section: 37903-50TH 8:30AM-11:30AMHarper Center3B - Seminar RoomIn-Person Only
Description and/or course criteria last updated: February 10 2023