This is a Ph.D. seminar. We will discuss various topics covering current and classic research in consumer behavior with underpinnings in social and cognitive psychology. The class is an advanced research seminar in which students are expected to read, assimilate, and discuss multiple papers on specific topic areas each week. Each student is expected to lead the discussion for an entire topic once or twice in the quarter. Responsibilities will include assigning discussion questions for the week, allocating readings to specific classmates for detailed discussion, and synthesizing the discussion across readings to develop an integrative framework for research in the topic area at the end of that session. Students are also expected to generate research ideas and write a paper for the course.