Course Detail

Marketing Literature Seminar (37905)

Course Description by Faculty

  • Misra, Sanjog Shapiro, Bradley
  • Content
    The goal of this seminar is to familiarize students with the marketing literature and develop the process of generating research ideas. Each class will involve student presentations of preassigned papers followed by a class discussion.
  • Prerequisites
    PhD Students Only.
    • PhD - students only

  • Grades
    Based on class participation and a final research proposal. No provisional grades.
  • No Syllabus Available
  • Spring 2023Section: 37905-50F 9:00AM-12:00PMHarper Center3B - Seminar RoomIn-Person Only
Description and/or course criteria last updated: November 14 2022