Course Detail

Behavioral Science Research Methods in Marketing (37907)

Course Description by Faculty

  • Urminsky, Oleg
  • Content
    This course will focus on both the philosophical and practical questions involved in conducting behavioral research for academic publication. We will discuss specific research methodologies, best practices and current controversies in research methods. The course assumes prior training in statistics, and the goal of the course is to bridge the gap between formal statistics and day-to-day research practice. The course will provide training in commonly used methods as well as develop your intuition for the logic underlying statistical practice, and when that logic is being violated.
  • Prerequisites
    PhD students only. Non-Booth research master's students require instructor permission.
    • PhD - students only

  • Grades
    • Allow Provisional Grades (For joint degree and non-Booth students only)

    • Early Final Grades (For joint degree and non-Booth students only)

  • Syllabus
  • Spring 2023Section: 37907-50W 9:00AM-12:00PMHarper Center3SW - Seminar RoomIn-Person Only
Description and/or course criteria last updated: June 8 2022