This course is intended for students who are interested in starting new entrepreneurial businesses. It is a tactical and hands-on class that covers the nuts and bolts of starting a company, with a lesser emphasis on investing in entrepreneurial ventures. Course material is organized around the milestones and phases that entrepreneurs must complete in pursuit of building their business. Students will learn how to raise seed funding, compensate for limited human and financial resources, establish brand values and positioning, secure a strong niche position, determine appropriate sourcing and sales channels, and develop execution plans in sales, marketing, product development and operations. The emphasis is managerial and entrepreneurial, essentially a working model for starting an enterprise.
