"Innovation distinguishes the leaders from the followers." --Steve Jobs
Please find a video introduction to our course, here.
The accelerating rate of innovation within the global economy requires corporations to employ new methods to achieve sustainable, innovation-led growth. Traditional internal Research & Development (R&D) and New Product Development (NPD) methodologies alone no longer suffice.
Innovation must be a principal objective of senior management; unfortunately, few managers achieve the innovation competencies necessary to manage the innovation portfolio required by global firms to achieve growth and profitability objectives. This course will apply a theoretical and applied approach to understanding Innovation Strategy & Management from the perspective of senior corporate leaders.
The course will focus on innovation within business entities, from the typical technology and product innovation programs, to broader, process, marketing and other forms of innovation. The course will address innovation as a holistic strategic management imperative not limited to Research & Development or New Product Development. While the course will provide a theoretical foundation, the focus will be on real world issues, products and systems.
We will:
--Build foresight for where we're going across industries as a result of technology
--Examine Innovation from the perspective of corporate strategy
--Explore the impact of a range of emerging technologies on the future of business and society
- Relate Innovation to other factors such as Marketing, Risk, Structure, Processes and Project Management
- Discuss best practices from a number of leading firms, including Amazon, Netflix, Exelon, BP, Castrol and Levi Strauss, as well as non-profit/government initiatives such as the Cambodian HIV/AIDS national response
- Consider what we’re trying to accomplish in the world, and WHY, both professionally and personally.
Summer 2024 Dates: 8/5, 8/6, 8/7, 8/9, 8/10
