Course Detail

Marketing Literature Seminar (37905)

Course Description by Faculty

  • Hitsch, Guenter Smith, Stephanie
  • Content
    The goal of this seminar is to familiarize students with the marketing literature and develop the process of generating research ideas. Each class will involve student presentations of preassigned papers followed by a class discussion. The focus of the discussion will be on the topic and research question and not on the methodological approach.
  • Grades
    Based on class participation and a final research proposal.
  • No Syllabus Available
  • Winter 2024Section: 37905-50W 1:00PM-4:00PMHarper Center3SW - Seminar RoomIn-Person Only
Description and/or course criteria last updated: June 2 2023