Course Detail

Persuasion II: Influence Through Narrative (38102, 50 Unit Course)

Course Description by Faculty

  • Weitzman, Hal
  • Content
    Narrative frameworks are the most powerful tools of effective persuasion, and the best way to improve your ability to deploy them in different settings is to practice and learn from constructive criticism. This is a companion course to “Persuasion: Effective Business Communication” (course number 38101), and completing 38101 is a strict pre-requisite. We’ll enrich the basic narrative structure we learned in 38101 by looking at how behavioral biases play into persuasion, by examining how to make technical and complex ideas straightforward without dumbing them down, and by practicing presenting and persuading in many different contexts.

    Like 38101, this is a highly practical course that aims to make effective narrative persuasion a habit that you will be able to use in a broad variety of situations. There will be more complex video and live presentation exercises, real-life cases of persuasion in a corporate context, and a chance to work in detail on a personal persuasion scenario from your professional life.

    We’ll spend more time critiquing each other’s work, which should improve your ability to persuade, to analyze others’ communication, as well as to handle and learn from criticism. You should emerge a better writer and presenter, comfortable communicating your narrative whatever the medium.
  • Prerequisites
    All students must have completed Bus 38101 - Persuasion: Effective Business Communication: strict.
    • Strict Prerequisite

  • Materials
    Course materials will be posted in Canvas.
  • Grades
    The course will be graded on class participation and in-classroom exercises; and on writing and presentation assignments.
    • Mandatory attendance week 1

    • Allow Provisional Grades (For joint degree and non-Booth students only)

  • Syllabus
  • Spring 2024Section: 38102-81W 6:00PM-9:00PMBooth 455 (NBC Tower)1301st Half : Week 1 - Week 5
    50 Unit Course
    In-Person Only
Description and/or course criteria last updated: June 2 2023